How to Post on Instagram The Full Guide

What To Post On Instagram

This illustrated post by Durex not only strengthens their brand communication but also displays their best-selling products creatively. S feed – they share interesting product photos that tell a story and help the viewer imagine what it would be like to have a Bira Beer. By sharing a year in review post, you can show just how far your business has come within a short amount of time. Yes, you totally have permission to brag about your accomplishments. While your products and services might be polished, your social media doesn’t have to be. Posting tutorials provides value for current and prospective customers.

But if you are a business and want your followers to see your story and come to your Instagram business page, there is a preferred time slot. Reels analytics helps you monitor your reach, interactions, likes, and video plays. You can use all of these insights to navigate your Instagram account growth and gage what kind of content your audience prefers and when. Most stock photography websites come with “free to use” rights, which means you can post stock photos and videos to your feed outright — no credit needed!

Funny Photos & Memes

You don’t have to share photographs of your home or bedroom. Entrepreneurs who want to protect their privacy can work from a local coffee shop or other public space. The goal is to give your followers a glimpse of your process. The stickers don’t overwhelm the photo and they’re just enough to catch your attention with their whimsy. It mixed content like a pre-created question Story with a casual video where they answered the question.

What should I put on Instagram post?

  1. Product photos.
  2. Behind-the-scenes photos.
  3. Instagram Reels.
  4. User-generated content.
  5. Instagram contests.
  6. Video tutorials.
  7. Influencer content.
  8. Product announcements.

Just let users know you’ll be sharing their images and provide credit where credit is due. If you want audiences to engage with your content, and even engage with each other, throw out a question in one of your Instagram’s posts. Often people want social proof before spending their hard earned money on your business.

Post Influencer Collabs

We have curated the following data from popular social media marketing companies suggesting when brands should post on Instagram. Of course, simply re-posting every Instagram post you’re tagged in isn’t the most effective strategy. Instead, we recommend creating a branded Instagram hashtag (like Herschel’s #welltravelled) to give your community a unified place to share their you-related content.

What To Post On Instagram

It’s easy to connect with your followers in the online world, but you can also remind them that you exist in real life. Start a co-campaign with another Knowledge Commerce professional or an influencer whose work relates to your industry. You can combine your audiences, which might result in more exposure. You can use websites like Statista and Statistic Brain for quick research. Just type in a keyword or phrase related to your niche or industry to find related statistics.

Make Sure Your Instagram Bio Is Set Up For Success

We see so many how-to videos already that it’s a nice change of pace to see an interactive one instead. Instead of directly announcing a new product, use Stories and posts to drive interest. Build up anticipation through teaser photos, videos and question stickers. If you want to encourage your followers to share the post with others, sometimes all you’ve got to do is ask.

  • Just be sure the photos you’re reposting are high-quality and that you @-mention the original poster in your caption.
  • Wishpond is the only marketing platform you need to manage your entire online presence.
  • Plus, you can take advantage of the news story’s searchability.
  • When used regularly, comments will significantly impact your relationship with your audience.
  • Productivity is a massive talking point, with thousands of books, podcasts, and productivity apps — everyone is looking to focus on how they can effectively use their time.

You don’t need to be a pro at editing to create video posts like these. Check out this video template that can be customized to suit your brand guidelines. Take your audience into your workstation and show them how your product was created. Behind-the-scenes videos have been getting a lot of attention because it is fascinating for people to see what goes into making the things they love and admire.

One shortcoming of the Instagram native insights is that they only provide you with the followers’ online activity data for the past 7 days. Here’s a curated list of some Instagram analytics tools if you’d like to compare and opt What To Post On Instagram for the best one to measure your Instagram campaigns and best times to post. This heat map graphics will give you all the information about the best times and days for getting more engagement on Instagram for your business.

  • It’s also a good way to show followers what it’s like to work there, which is great for your recruiting efforts.
  • Now you know the industry standard, use your own discretion when determining how many you post.
  • Hopefully, this article has given you a few ideas about what to post on Instagram.
  • Jenn provides consulting and training for small to medium sized businesses that need to structure their social media strategies and goals.

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